HUGO Fragrances has teamed up with environmental organization Pur to plant trees in Peru's Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative One Fragrance, One Tree http://www.hugo.com/1f1t just by purchasing their favorite perfume. The Peruvian plantation sponsored by HUGO covers 800 hectare (3x the area of NYC's Central Park). Each special edition packaging includes a unique "tree code" to allow customers to view the location of the tree their purchase sponsored.
Designers, illustrators and photographers can also make a